Digital Marketing Manager
Overview
PSA Development Center is looking for a Digital Marketing Manager to join our team!
Responsibilities
- Work collaboratively with executive management, outside agencies and engineering to develop and track overall digital marketing strategy;
- Handle strategic online initiatives;
- Lead weekly marketing status and reporting meeting for executive management;
- Lead marketing campaigns from the idea stage through implementation, reporting and results analysis;
- Managing Outreach activities via email and on LinkedIn, Reddit, GITHUB, and other relevant platforms;
- Develop and execute paid advertising on relevant platforms;
- Source and manage the creation of digital content;
- Oversee web page design and development;
- Reporting of web page performance, SEO, Social media trends and followers, conversions, and subscriptions;
- Research competitive landscape and recommend actions to lead the market;
- Monitor and analyze SEO performance.
Requirements
- Proficient in English;
- Experience in marketing technology and/or SaaS offerings;
- 3 years’ experience in digital marketing;
- Hands on experience with outreach tools such as Mailchimp, Skylead, Reply, etc.;
- Hands on experience in web marketing and SEO performance tools such as G4 Analytics and Semrush;
- Knowledge of CMS platforms such as WordPress, WIX, Magento and eCommerce platforms such as WooCommerce, BigCommerce, and Shopify;
- Knowledge of Microsoft Word, Excel & PowerPoint.
Desirable Skills
- Second or third language such as French or German;
- Video and graphical editors such as Canva;
- Web design/development;
- Application programming.
Work Location
Minsk, Belarus; Poznan, Poland